With its unique district of local enlightened entrepreneurs, with its tradition of community engagement, Parma embodies an Italian lifestyle incorporating well-being, altruism, and creativity. It has become an example for what the territory intends to achieve in terms of social regeneration from today to 2030.

Jan-Emmanuel De Neve (Director, Wellbeing Research Centre, University of Oxford)

The deep dive Happiness Pledge by Prof. Jan Emmanuel De Neve offers insights on how Regeneration2030 aims at putting global happiness and well-being at the centre of the regenerative paradigm.

Marco Alverà (CEO, Snam), Davide Bollati (Chairman, Davines Group), Oscar Di Montigny (Chief Innovation, Sustainability and Value Strategy Officer, Banca Mediolanum & President, Flowe), Sandro Formica (Professor, Science of Happiness and Positive OrganizationsFlorida International University), Karen Guggenheim (CEO & Co-Founder, WOHASU), Dasho Karma Ura (President, The Centre for Bhutan & GNH Studies)

Moderated by Cristina Gabetti (Journalist & Sustainability Advisor)

What are the keys to happiness at personal and business level? With a multilateral approach, businessmen, academics, and social entrepreneurs offer the answers they have founthrough their studies, and their personal and business experience.

Anna Mazzucchi (Vice President, Fondazione Cariparma)

Fondazione Cariparma embodies the positive role of a private institution deeply engaged in promoting the well-being of its community, through education and training programs, the growth of social help services, cultural and scientific research. Well aware of the challenges of our times, the foundation trusts that the only way to address them is through moral regeneration, an economy based on social justice and solidarity.

Paul Polman (Co-founder & Chair, Imagine), interviewed by Francine Lacqua (Anchor, Bloomberg TV)

A conversation with Paul Polman on how Covid-19 is going to impact the world economy and the transition to a greener, more sustainable path. In the private sector, leadership is needed to ensure business models are diverse and inclusive, while governments also play a crucial role, providing the necessary framework and regulations to accelerate the transition.

Her Royal Highness Ashi Sonam Dechan Wangchuck (President, Bhutan National Legal Institute) 

Since the adoption of the GNH (Gross National Happiness) framework, Bhutan has been a leading example for the world in terms of Regenerative Economy, Climate Action and World Happiness. HRH Princess Ashi Sonam Dechan Wangchuck explains the efforts made by the country and the lessons learnt in the path towards regeneration.

Sabina Alkire (Director, Oxford Poverty and Human Development Initiative), Azusa Kubota (Resident Representative, UNDP Bhutan), Pema Wangda (Executive Director, Bhutan for Life Fund Secretariat) 
Moderated by: Tshoki Zangmo (Head of Exploration, Accellerator Lab, UNDP Bhutan)

Bhutan is a positive example of the results a country can achieve when it embraces Regenerative Economy, Climate Action and Happiness as its leading principles. From Gross National Happiness, to UNDP partnership with civil society organizations, from youth engagement in green development to organizations advocating for climate resilience, Bhutan is a truly inspiring success story.

Jan-Emmanuel De Neve (Director, Wellbeing Research Centre, University of Oxford), Jeffrey D. Sachs (President, UN SDSN), Shun Wang (KDI School of Public Policy and Management) 

Ten years ago scholars around the world gathered to produce a report on world happiness. Their goal was to study the distribution and determinants of happiness all over the world, to advice policymakers on policies to improve the happiness rate. Two editors of the World Happiness Report, Prof. Shun Wang and Prof. Jan-Emmanuel De Neve, explain the criteria, the indicators, and the 2020 report results, with a special focus on the influence of social environments and SDGs on happiness.

Kay Bethke (Director External Relations, United Nations Industrial Development Organization)

The UN Industrial Development Organization operates within the 2030 agenda framework of the UN, with a focus on target no.9 of the Sustainable Development Goals, that is building resilient infrastructure, promoting inclusive and sustainable industrialization and fostering innovation. Industrialization can also play a positive role in achieving other SDGs and improving the quality of life that is the foundation, to a certain extent, to live a happier life. Mr. Kai Bethke, Director External Relations, underlines the importance of cooperation with public & private sector and research institutes to achieve the SDGSs.

Father Enzo Fortunato (Director, The Press Room of the Sacred Convent of Assisi)

Father Enzo Fortunato from the Sacred Convent of Assisi comments the latest Encyclical by Pope Francis - Fratelli Tutti (Brothers All). In his passionate exposure, he underlines how solidarity and kindness should be the guiding principles of our actions for our collective well-being. Learning to embrace kindness and acceptance of others, we can go beyond the waste culture and, in Franscican words, "start repairing".

Piera Levi-Montalcini (Secretary, International Council of Human Duties), Sergio Paoletti (President, International Council of Human Duties), Stephen Taylor (Director, Innovation and Complex Systems, Area Science Park)

The Trieste Declaration of Human Duties is a 12-point declaration promulgated in 1993 by 16 Nobel Laureates, world scientists, philosophers, sociologists, theologians, and humanists to address the threats of the globe, caused by the breaking of the alliance between man and the universe. Strongly wanted and promoted by Rita Levi-Montalcini, the declaration anticipates the radical changes we are now facing, more than 30 years later, proving to be a very progressive document. Today is relaunched by the International Council of Human Duty, whose President and Secretary presented it on October 16 at Regeneration 20|30 in Parma. An appeal more relevant than ever, ready to be extended, subscribed and adopted by institutions all over the world.

Anthony Annett (Leadership Council, Sustainable Development Solutions Network), Shigehiro Oishi (Professor of Psicology, University of Virginia), Nansook Park (Director, the Michigan Positive Psychology Center, University of Michigan), Jeffrey D. Sachs (President, UN SDSN), Bishop Marcelo Sánchez Sorondo (Chancelor, Pontifical Academy of Sciences), Giovanna Usvardi (Global Communication & Public Affairs, Chiesi Group), Stefano Zamagni (President, Pontifical Academy of Social Sciences)

Moderated by: Barbara Fredrickson (Kenan Distinguished Professor, University of North Carolina, Chapel Hill), Mary Hirschfeld (Associate Professor Of Economycs & Theology, Villanova University), Sharon Paculor (Manager of Special Projects, Center for Sustainable Development, Columbia University)

Is there a corporate ethics that can help businesses act as agent of transformation for the well-being of their employees and of society as a whole? If so, can it be found in religious or philosophical traditions? Economists, clergymen, psychologists and business representatives try to answer these questions and give practical examples of what has been done and what still can be done to define corporate responsibility.


Fabio Massimo Castaldo (Vice President, European Parliament)

In his speech, the Vice President of the European Parliament explains how Europe can be a leading example for the world in terms of a regenerative economy model, based upon decarbonization and the transition towards a greener economy, thanks to the adoption of the Next Generation EU and the New Green Deal.

Enrico Giovannini (FounderASVIS)

Despite the Covid pandemic and the considerable strain it put on all European economies, the European Union confirmed its will to carry on the transition towards a greener economy, as demonstrated by the adoption of the New Green Deal, amidst the Covid crisis. Not only is the EU pushing its member states towards a more sustainable economic path, but it may be proven to be the moral and political leader to guide the world in this direction.

Andrea Illy, Jeffrey D. Sachs (Co-Chairs, The Regenerative Society Foundation)
Moderated by Beniamino Pagliaro (Editor, La Repubblica)

Commitment, knowledge production & sharing, monitoring & measuring, advocacy: these are the scopes and activities of the Regenerative Society Foundation, the international organization that will guarantee medium and long term governance to the Regeneration 20|30 program. The co-chairs, Jeffrey D. Sachs and Andrea Illy, illustrate the goals of the new Foundation, based on Regeneration 20|30 pillars, with a special focus on the role of Regenerative Economy, as the key to restore and regenerate all ecosystems and communities.

Eric Ezechieli, Paolo Di Cesare (Co-founders, Nativa)

The deep dive in this pillar of the pledge, by Eric Ezechieli and Paolo Di Cesare, delves into the contents and ideas behind the commitments of Regeneration 2030 coalition members towards Regenerative Economy, "the transmission belt between the motivation and the vision, and what we do in practice".

Emanuela Del Re (Italy Vice Minister of Foreign Affairs and International Cooperation)

In her speech, Italy's Vice Minister of Foreign Affairs and International Cooperation remarks how Italy's commitment in pursuing the 2030 Agenda goals goes along with the targets set by Regeneration 20|30, based on People, Planet and Prosperity. International forums, such as the Cop26 and the Italian upcoming G20 Presidency, will be decisive occasions to restate Italy's commitment in reaching the UN SDGs and, together with all the other European partners, to advocate for them.

Paolo Braguzzi (CEO, Davines Group), Catalina Cernica (CEO, The Health & Happiness REsearch Foundation), Mauro Del Barba (President, Assobenefit), Katie Hill (Executive Chair, B Lab Europe), Elisabeth Laville (Founder, Utopies)
Moderated by: Oliver Balch (Independent Journalist & Writer)

Why do companies decide to become Benefit Corporations? What does it mean for them to become a B Corp? How do they become one? Is the legal framework provided by the B Corp movement sufficient to transform businesses into positive forces of socio-economic change or should politics play a more decisive role? Experts from B Lab Europe, B Corps representatives and policy makers discuss the movement's successes and what more can still be done to spread it further.

Ugo Di Francesco (CEO, Chiesi Group), Anne-Sophie Gougeon (Group Sustainable Development Manager, Bonduelle), Alexandra Heaven (Global Sustainability Manager (B Corp), Danone), Martha Tracey (Project Lead for Givaudan's Purpose, Givaudan)
Moderated by Nathan Gilbert (Executive Director, B Lab Europe)

Charles Antoine Bodson (Founder, The Skateroom), Karolina Długosz (Sustainability Head, Netguru), Katie Hill (Executive Chair, B Lab Europe), Virginia Yanquilevich (CEO, Dopper)
Moderated by Joey Van Den Brink (Certification Manager, B Lab Europe)

The how and why of becoming a B Corp, from A to Z: three success stories of companies who have decided to become a B Corp and what has changed since.

Maria Emilia Correa, Pedro Tarak (Co-founders, Sistema B)
Moderated by Marcello Palazzi (Founder President, Progressio Foundation)

Regeneration starts with a renewed relation with Nature, where Humans learn from it how to design new solutions which do not deplete natural resources, but rather enrich and help them to regenerate themselves. Only by starting from nature, regenerative businesses can start repairing the damages done in the past and building a positive legacy for the future.

John Fullerton (Founder and President, Capital Institute)

From Wall Street to Regeneration at Capital Institute. John Fullerton explains how the economy should regenerate itself to help Planet and People to live better. Which scientific models and systems should we develop? How should the financial world reorganize itself in order to optimize resources and make sure to keep a connection with humans, nature and the biosphere? The relation among all living beings on the planet is one of the fundamentals of Regenerative economy, "we need to move finance at the service of Regenerative economy".

Rabbi Avraham Berkowitz (Senior Advisor, CDC Foundation), Marcelo Sanchez Sorondo (Chancelor, Pontifical Academy of Sciences), Anna Sun (Associate Professor of Religious Studies, Duke University), Stefano Zamagni (President, Pontifical Academy of Social Sciences)
Moderated by Martin Palmer (CEO, Faithinvest)

Why do we need spiritual leaders to regenerate the economy? The role of faiths on defining new paradigms and developing a sustainable path for all can be crucial. From Confucianism to Judaism, from Catholicism to Islam, faith-driven and spiritual organizations own the 40% of the investment market. They can act as stakeholders, leading responsible investment plans by providing an ethical framework to orient investments towards sustainability.

Dino Lupelli (General Manager, Music Innovation Hub)

Music is an agent of transformation in society and business. Music Innovation Hub works for music considering it "a common good, relevant for guaranteeing the growth and training of people, promoting improvement in society, promoting the cultural renewal of a country and contributing to its economic and employment development" - from Manifesto of Responsible Music.

Navi Radjou (Advisor on Frugal Economy and Conscious Society)

Frugal Innovation, a radically new paradigm to generate greater social and economic value using fewer resources. Frugal innovation is a breakthrough concept born in India, where it is long known and widely practiced as jugaad, the ingenious ability to solve problems with limited means. Millions of entrepreneurs in emerging markets such as Africa, China, and India are using frugal innovation to leapfrog the West in education, finance, energy, and healthcare.

Keynote by Vincent Stanley (Director of Philosophy, Patagonia) & dialogue with Halla Tomasdottir (CEO, The B Team)
Moderated by Francesca Landini (Journalist, Reuters)

Patagonia took a path towards sustainability many years ago, and it's now one of the best examples of how a private company can reduce its impact on the planet and, at the same time, inspire many other people and businesses. Imperative 21 is one of the most impactful projects in the world, grouping together thousands of companies, millions of employees pushing for a major reset of our economic system.

Maria Paola Chiesi (Shared Value & Sustainability Director, Chiesi Group), Stanislao Di Piazza (Undersecretary, Italian Ministry of Labour and Social Policies), Filomena Maggino (Chair, the Control Room Benessere Italia)
Moderated by: Xenia Yashira Tovar Velasquez (Expert, Italian Ministry of Labour and Social Policies)

Regeneration and regenerative economy offer the chance to abandon old economic models in favour of new ones, based more on public rather than private benefit.

Benno Albrecht (Urbicide Task Force, IUAV, Venice), Tomás de Lara (Co-founder and co-lead, Cities CAN B), Umah Fitzgerald (Chairman, The Nigerian Institute of Architects, Lagos Chapter), Nana Meparishvili (President, ICAMT/ICOM), Caterina Sarfatti (Program Director, C40), Fabrizio Storti (Professor of Structural Geology, University of Parma)
Moderated by: Maddalena D'Alfonso (Founder, MD'A Design Agency & ICAMT Board Member)

Which role can cities play in designing a new regenerative life for everyone? How can public fund and action address a real change and improvement in people's life? Cities can take concrete actions for well-being, working from mobility to architecture for a sustainable urbanization.

Ian Goldin (Professor of Globalisation and Development, Oxford University)

Globalisation is thought to be the cause of the Covid-19 pandemic; on the contrary, globalisation represents a bridge between countries, people and ideas so much needed in this time. Only together can we fight the pandemic and all the other crises, including the climate crisis, that face us today and in the years to come.

Achim Steiner (Administrator, United Nations Development Programme)

The post-Covid era can be an occasion to set a new course both in the economic system and the way we address the climate crisis. It starts from adopting a regenerative economic model which rewards activities beneficial rather than harmful to the environment, and it can be carried on with long-term recovery plans investing in climate actions.

Introductory keynote by Daniel C. Esty (Hillhouse Professor of Environmental Law and Policy, Yale University)
Paolo Di Cesare (Co-founder, Nativa), Mario Pezzini (Director, OECD Development Centre), Karma Wangdi (Senior Researcher, The Centre for Bhutan & GNH Studies)
Moderated by: Cristina Gabetti (Journalist & Sustainability Advisor)

The existing business performance measurement tools have proven to be inadequate because they don't take into account the drive of businesses towards sustainability and regeneration, therefore, are unable to measure the long-term environmental impacts of committed companies. The era of GDP-dominated measurements is coming to end and it needs to be replaced by more holistic systems. To this respect, the Bhutanese Gross National Happiness Framework once again proves to be an helpful and forward-thinking approach, which could help the whole world to evaluate how business operations are carried out for the purpose of workers' well-being, along with the goal of making business procedures and practices more reflective of the social environments' and communities' objectives.


Baroness Patricia Scotland of Asthal QC (Secretary-General, The Commonwealth of Nations), in conversation with Rola Khoury (Founding Partner & CEO, Common Earth & Cloudburst Foundation)

The Commonwealth of Nations is rich in ecological, cultural, and economic diversity and yet, many countries are in some of the most vulnerable areas of the world and increasingly exposed to climate change. The Commonwealth is working to reverse the impact of climate change by implementing sustainable regenerative development, in cooperation with the Common Earth & Cloudburst Foundation. Their mission is to regenerate Earth's commons, our living systems, oceans, lands, and cultural heritage. They have been tasked by the Commonwealth to implement roadmaps to assist countries to attain climate resilience in a collective effort with local and international partners.

Edo Ronchi (Chairman, Fondazione per lo Sviluppo Sostenibile)

In the last four years, the devastating consequences of climate change have been suffered all around the world: temperatures have reached historical peaks, extreme weather events have caused huge damages, and animal and vegetal species are struggling to adapt to such rapid changes. The adoption and implementation of international agreements have proven to be not sufficient to tackle the climate crisis, especially in view of governments' choices and the preponderance of fossil fuels consumption. In order to implement a breakthrough in this fight, Edo Ronchi, Chair of the Italian Sustainable Development Foundation, highlights seven strategic solutions, based on the principle that transition to a climate-neutral economy is technically and economically sustainable.

Raimondo Orsini (Director, Fondazione per lo Sviluppo Sostenibile)

A strong commitment to regenerate the economy, the society, the world, in order to build a more sustainable future for all. Regeneration 2030 and the Regenerative Society Foundation are born: from climate action to world economy, we need new business models and socio-economic systems where people can prosper and be in harmony with Nature, without depleting its resources. Regeneration 2030's Founders committed to these objectives and are ready to start a new decade of progress and growth towards a more equitable society.

Introductory Keynote "Agri-food and Nutrition Systems - Critical to Reach SDGs" by Maximo Torero Cullen (Chief Economist, Food and Agriculture Organization of the United Nations)
Giulia Detomati (CEO, InVento Innovation Lab), Fabrizio Gavelli (General Manager Specialized Nutrition South Europe, Danone), Andrea Illy (Chairman, illycaffè & Co-Founder, Fondazione Ernesto Illy), Massimo Mercati (CEO, Aboca), Francesco Mutti (CEO, Mutti), Simone Pedrazzini (Director, Quantis Italy) Moderated by Rudi Bressa (Contributor, Tutto Green-La Stampa & Lifegate)

The world is not on track towards reaching the zero-hunger and malnutrition Sustainable Development Goals. Moreover, Covid-19 is exacerbating the situation. As explained by FAO's Chief Economist, the UN agency is working not only to speed up the progress towards reaching the SDGs while mitigating the effects of the pandemic, but also to transform the present food system. By changing how we eat and aligning the incentives provided to the food industry, the food system can become greener, more sustainable, and more inclusive. How to help companies to become more sustainable? Italian entrepreneurs working in this sector propose some solutions, from developing virtuous agriculture to understanding the intelligence of nature, from the need for a proper legal framework to the role of educational projects.

Massimo Gaudina (Head of Representation, European Commission in Milan)

With the adoption of the European Green Deal and the Next Generation EU plan, the European Union has embarked on an ambitious plan, based on a greener and more sustainable growth strategy. Like Roosevelt's New Deal, the Green Deal aims to be an inclusive investment plan, with a shared approach involving all stakeholders. This means that it will not only affect the member countries' economic and production systems, but will have an impact also on its citizens' daily lives.

Sun Chengyong (Scientific Counselor, Chinese Embassy in Italy), Roberto Morabito (Director, Department for Sustainability, ENEA), Elly Schlein (Vice President, Regione Emilia Romagna)
Moderated by: Francesca Sforza (Journalist, La Stampa)

Policies at regional, national, and international level are increasingly more focused on climate action: policy-makers and governments did understand that every policy for the short and medium term cannot but take into consideration the environment and the climate emergency. In this regard, the European Union provides both the necessary framework for governments and private businesses, and an example for other countries, such as China, on their path towards a more sustainable economy.

Zhou Jinfeng (Secretary-General, China Biodiversity Conservation and Green Development Foundation)

China Biodiversity Conservation and Green Development Foundation, one of China's most prominent NGOs in the field of environmental protection, shows some examples of environmental initiatives undertaken in China by the civil society and its increasingly leading role in the fight against climate change. Such examples demonstrate that the shift towards a greener society starts from individual actions and daily habits, and that empowerment - for instance, through information and participation in leadership programs - can really be the key to social engagement.

Introductory keynote by Nigel Topping (UK’s High-Level Climate Action Champion)
Davide Bollati (Owner & Chairman, Davines Group), Luca Bragoli (Head of International & Institutional Affairs, ERG Spa), Maria Paola Chiesi (Shared Value & Sustainability Director, Chiesi Group), Andrea Illy (Chairman, illycaffè & Co-Founder, Fondazione Ernesto Illy), Riccardo Piunti (Vice President, Conou), Massimiliano Rossi (Head of Wholesale Banking, ING Bank), Roberto Venafro (Head of Pubblic Affairs, E2i Energie Speciali)
Moderated by Raimondo Orsini (Director, Fondazione per lo Sviluppo Sostenibile)

From virtuous agriculture to sustainable chemistry, from repowering to banking, some success stories of companies which have integrated sustainability in their business model and the challenges they are still facing in their path towards regeneration.

M. Sanjayan (CEO, Conservation International), interviewed by Cristina Gabetti (Journalist & Sustainability Advisor)

More than a statement, climate action is an undertaking, made by investments and long-term plans. Reaching carbon neutrality requires a big effort, especially for companies which should adapt their operational and business models. Nevertheless, taking action for climate change is not a choice, it is actually an obliged path that we must follow consciously.

Vineet Mittal (Chairman, Avaada Group), interviewed by Raimondo Orsini (Director, Fondazione per lo Sviluppo Sostenibile)

When strong cultural values drive sustainable development: it happens in India, where Induism teaches people and entrepreneurs that natural resources have been bestowed upon them by Mother Earth to provide for their needs, not to be greedily exploited.

Chiara Guiotto (Co-founder, Officine Italia), Fridays for Future, The Thrive Meter Community, UN SDNSN Youth, Youth Climate Leaders
Moderated by Sarah Marder (Founder, Wise Places)

A glimpse at some of the most interesting youth movements around the world, to see how they look at the future and what they are doing to build it in a more sustainable way. Their speeches witness their ability to be on the frontline and to participate in the global challenges we are facing in these times. 

Fabrice Leclerc (Innovator & Life Advocate)

Sometimes we should look back into the past to find ourselves an inspiring and creative mood. For this reason, Fabrice Leclerc has recreated an immacolate micro-environment thar reminds us when life on Earth was born. In this pure atmosphere, man can make up his mind to find new inspiring solutions for the future, in order to establishsh a new harmony with Nature and bulding the necessary conditions for a better Life.

The kick-off event in Parma marked the official launch of Regeneration 20|30 and the Regenerative Society Foundation: an international organization that will guarantee governance to Regeneration 20|30 for a medium-long term period. Co-chaired by Andrea Illy (Chairman, illycaffè & Co-founder, Fondazione Ernesto Illy) and Jeffrey D. Sachs (Director, UN SDSN) and led by the founders Davide Bollati (Chairman, Davines Group), Maria Paola Chiesi (Shared Value & Sustainability Director,Chiesi Group), Oscar Di Montigny ( Chief Innovation, Sustainability and Value Strategy Officer, Banca Mediolanum & President, Flowe), Eric Ezechieli (Co-founder, Nativa), Francesco Mutti (CEO, Mutti) and Raimondo Orsini (Director, Fondazione per lo Sviluppo Sostenibile), the foundation promotes the transformation of the society thanks to regenerative economy and the transition from the present economic, social and cultural extractive model - based on industrial growth - to a regenerative and circular model.